Job Summary
Develop and execute marketing strategies with a strong focus on channel expansion, lead generation, and commercial performance — supporting overall business growth across GSS Legal's fintech, crypto, and iGaming practices.
Principal Accountabilities
1/ Marketing Channels Expansion & Strategy
- Identify, evaluate, and develop new marketing channels to generate qualified leads.
- Develop annual, quarterly, and monthly marketing strategies and budgets aligned with overall business objectives.
- Plan content calendars by channel and execute integrated marketing programmes across multiple platforms.
2/ Commercial Performance & Strategic Support
- Support the Head of Region in strategic planning, performance tracking, and commercial analysis.
- Identify growth opportunities, market trends, and optimisation areas.
- Conduct market research on competitors, prospects, and industry developments.
3/ Campaign Tracking, Reporting & Execution
- Track and analyse marketing campaign performance across channels.
- Prepare clear weekly and monthly reports with insights and recommendations.
- Support the implementation and coordination of marketing activities with the Business Development team.
Essential Requirements
Education & Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- At least 1–2 years of experience in marketing strategy, digital marketing, or channel development.
- Proficiency in MS Office / Google Workspace, Google Analytics, and common marketing tools.
Skill Sets
- Strong strategic thinking and analytical skills.
- Good command of written and spoken English.
- Creative yet results-oriented with excellent planning and execution ability.
- Proactive, fast learner, and able to work independently in a part-time capacity.
- Good communication and collaboration skills.
Ready when you are
Tell us where
Tell us where
you want to
operate.
Forty-five minutes with a partner. Jurisdiction memo within seven days. No retainer required to start.
45 min
First call with a partner.
No retainer required.
No retainer required.
